It’s been a week since London’s legendary Roundhouse theatre threw open its doors to host LivePerson’s annual Aspire conference here in the UK. Back in the sixties and seventies you could catch the likes of Jimi Hendrix and The Who at the Roundhouse and it proved to be an inspiring venue for an event that always tries to offer something a bit special to the marketers and digital professionals who make time in their schedules to attend.
Aspire events are all about connection. If you’re a regular reader of this blog, you’ll know that providing businesses with a means to “meaningfully” connect with their online customers is at the heart of the LivePerson offering. But the conference also gave attendees a chance to connect with and learn from each other.
And that’s one of the reasons I get excited about Aspire. Each year we see increasing numbers of people attending the conference and they all have at least one thing in common. Put simply, they all want to improve the performance of their websites and mobile apps. Put these people in a room together and over the course of the day you can hear the creative juices begin to flow as they share ideas and experiences.
Ideas flowed from the stage as well. Over the course of the day we heard not only from key members the LivePerson global team but also from businesses such as Snapfish, Royal Bank of Scotland, O2, and BskyB. All had their own story to tell about the importance of connecting with customers through live engagement. Continue reading