Live engagement with customers can take a number of forms. As things stand the most commonly used channel is chat, not least because it represents a hugely cost-effective means for online businesses to offer help and guidance to customers at the points on their journey when they need it most.
But businesses can also engage with customers in real time by deploying a range of audio/visual tools. By its nature, video engagement is sometimes more expensive to implement than chat or personalised content, but it does offer new ways to serve the customer and promote products and services and in the right context it can be highly effective.
So how – in practical terms – do you build video and audio visual engagement into a website? Well, the truth is there are a number of tools and strategies available, depending on your objectives and the resources available. They include:
1. Video Chat
Famously, a picture paints a thousand words and while a text-based chat session allows agents to advise and help customers, the scope for product demonstration is limited, and this is a particular constraint where ‘look and feel’ is an important part of the appeal. Continue reading